JONES began in a small Melbourne studio with a simple idea: build a wardrobe of essentials worth keeping.
We were tired of clothing designed to be replaced. So we set out to make the opposite — pieces cut from natural fibres, in shapes that don't chase trends, priced honestly and made to last.
Every style is prototyped in-house and worn for months before it ever reaches you. If it doesn't earn a permanent place in our own wardrobes, it doesn't make the collection.
Shop the collection →
Organic cotton, European linen, responsible wool and recycled fibres — chosen for how they feel, how they wear, and the footprint they leave behind.
We publish a supplier list annually and are working toward full material traceability across the range by 2027.
Prefer to try before you buy? JONES is carried by a small number of considered retailers.
158 Smith Street, Fitzroy VIC 3065
44 William Street, Paddington NSW 2021
21 James Street, Fortitude Valley QLD 4006
Also stocked internationally at Store Twenty-Six, Auckland NZ. Want to carry JONES? Get in touch →
We're a small, independent label based in Fitzroy — every hire matters, and we look for people who care about craft, sustainability and the details as much as we do.
No open role that fits? We're always glad to hear from great people.
Email your CV →
Independently owned and run from Melbourne since 2019.
Of our range is cut from natural or recycled materials.
Customers across Australia and beyond who keep coming back.
We don't want to sell you more. We want to sell you the few things you'll actually reach for, again and again.— The JONES Studio
New arrivals, private sales and studio notes — plus 10% off your first order.
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